This brings home a simple point — promotion starts with you. Lots of people become nervous when self-promoting and feel like it’s pushy. So they play themselves down.
It’s important to relax and let it show that you’re “genuinely” excited about your product whether is a book or a bobsled.
Pushy v. Excited
People can tell the difference between “pushing a sale” and “genuine excitement”. That’s good because being pushy is uncomfortable and being excited is fun. Next time you’re talking to someone about your project just be yourself.
• Open up about yourself and your project (maybe tell them a detail you think is interesting or funny)
• Think of it as making a friend, not making a sale.
• Let them see that it would be fun to work and/or do business with you.
Pretty simple. Be enthusiastic!
Diane Mettler, Writer & Editor
Spilled Ink Marketing